VERET, Fishing Equipment Product of Italy

Veret was born in 1975 and it was one of the first Italian companies who started working glass fibre, creating a machinery that impregnated the material with hot resin.In these years fishing boom involves the Tuscan firm in an ending less production of telescopic fishing rods made of glass fibre. Thanks to the development of this new technology, the firm abandoned the production of the Sixties, mainly based on making bamboo fishing rods.

After a few years, the two brothers Pucci decided to experiment the carbon fibre, a new material that could reduce fishing rods weight, while maintaining the characteristics of strength, improving flexibility and elasticity and reducing their diameters. It was a real revolution in the sector and Veret was one of the first companies who took part of this revolution. During the Eighties the growth trend of carbon products was confirmed; the rods series Carbon 1, Carbon 2 and Carbon 3 belongs to this period.
Veret brings forward research and design of new items: the new born is called Idrhas, which is the first telescopic fishing rod made of 6 pieces without scorrevoli "sliding" on the top, able to reach very long distances. The own production of certain kind of carbon materials proved to be a winning strategy for the following creation of assembly systems for materials based on differentiated forms in order to obtain lighter and stronger rods.

The unique manufacture methods, as the fibre " trasversal fusion" system, allow to obtain more resistant and compact structures. Thanks to the acquired experience, today Veret is able to design and manufacture a various range of fishing rods, suitable for every techniques used in fishing. The family business succession brought three new members in the company: Luigi is responsible for the technical area, Benedetta and Simona are responsible for commercial area. The differentiation among different areas allows to guarantee a service focused on the customers requests, having in mind the aim of reinforcing this historical brand and affirming the made in Italy product all over the world.